It has to be remembered, on the day they need your trade, by someone who has met a dozen companies since. For most trades, that is a moment that comes around every few months or even years.
Your ProPal number
The same contact you handed over covers the rest of the house. That is why it stays in the phone between the jobs that are actually yours.
And when they need you again
Every household that saves your contact stays yours. Months later, when what they need is a service you offer in an area you serve, ProPal brings that job back to you before it goes to anyone else.
They do not have to remember your company name. They do not have to keep up with a business card you left them. They text the contact they already use for everything else, and it comes to you.
Then it gets passed on
Your customer does not have to think “I know a good roofer.” They only have to think “use this number, it will get you who you need.”
The household on the other end of that text was never on your list. They are now.
Homeowner: my neighbour gave me this number, said you can sort out a plumber?
ProPal: Of course, we can connect you with a Local Pro! What do you need a plumber for?
Homeowner: water heater is out, no hot water since this morning
ProPal: Hot water heater not working. Definitely sounds like a plumbing issue. Connecting you now!
What you leave behind
Nobody passes a roofer’s number to a friend who needs an electrician. There is no reason to. A contact that covers the whole house is different — it is worth passing on, and people do.
Whoever ends up with it is attributed to the company that handed it over first. You did not knock on that door, buy that click or bid on that lead.
Keep the trucks, the yard signs, the ads, the referrals and the search results. Win the customer however you win them. ProPal is what happens to that relationship afterwards.
When you are not in the room
A recommendation carries only as far as what somebody can remember, and the name is the first thing to go. What gets passed on here is not a name. It is a working contact that says on its face what it is for.
So the introduction happens in a conversation you are not part of, on a day you hear nothing about, and the first you know of it is the job.
What it costs
Your rate is set by the trades you enable at that location, not by how much work comes through it. ProPal never sells your customer to a competing provider and never takes a percentage of the job.
$59per location, per month
For a location offering maintenance and specialty work.
$299per location, per month
For a location that enables any of the premium trades. Everything in Lite, at the higher-demand end of the work.
Every job from a customer of your own is included. A job from someone who is not yours costs $5 to accept, from a prepaid balance. Passing on it costs nothing.
Nothing about how you work has to change, but how you acquire, retain and communicate with customers gets a whole lot smarter.
ProPal